StarHub rolls out treats to retain mobile customers
StarHub yesterday started a broad based campaign to retain and expand market share in its mobile pre-paid customer base. For the rest of this year, Starhub will roll out 'Happy Treats' every Sunday for its pre-paid customers. For its first treat, Starhub decided to reach out to its customers by giving away a familiar favourite, Old Chang Kee curry puffs. Chief operating officer Tan Tong Hai joined StarHub's management team to distribute the curry puffs at Ngee Ann City yesterday afternoon. Chan Kin Hung, StarHub's head of personal solutions and advanced multimedia services said, 'We want to show our appreciation to our mobile pre-paid customers for their support all these years. Every Sunday for the rest of the year we will be giving away wonderful happy treats , turning each Sunday into a happy Sunday.
Source: Kim Eng
Monday, April 13, 2009
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